What a field sales app costs at your team size (3 years)
Updated 5 November 2026 · prices checked this month
Short answer: over three years, per-user field sales apps cost tens of thousands to over a million US dollars depending on team size. A one-time licence such as Beatplan.app costs US$2,900 plus hosting whatever the headcount.
Three-year cost by number of field reps
| Product | Published price | 20 reps | 50 reps | 100 reps | 200 reps |
|---|---|---|---|---|---|
| Badger Maps (Business) | US$58/user/month, annual | US$41,760 | US$104,400 | US$208,800 | US$417,600 |
| Map My Customers | From US$99/user/month | US$71,280 | US$178,200 | US$356,400 | US$712,800 |
| Typical per-user field app | US$40/user/month (illustrative) | US$28,800 | US$72,000 | US$144,000 | US$288,000 |
| Beatplan.app | US$2,900 once + ~US$25–50/month hosting | ~US$3,800 | ~US$3,800 | ~US$4,700 | ~US$4,700 |
Three years = 36 months at the published rate. Badger Maps: US$58/user/month billed annually; Map My Customers: from US$99/user/month (prices as of November 2026; check the vendors). Beatplan.app hosting is your own Supabase plan, about US$25 a month, more for very large teams. Apple developer account US$99 a year and Google Play US$25 once are extra for any app you publish yourself.
Why the gap matters
Per-user pricing turns every hire into a permanent software cost. At 50 reps, three years of a US$58 app is US$104,400; the same team on Beatplan.app costs under US$5,000. That difference pays for the people who use the software.
What you get for the one-time price
| What distributors ask for | Beatplan |
|---|---|
| Android app for every field rep (plus iPhone and web) | Yes, one codebase, published under your own company name |
| Daily routes / beat plans set by team leads | Yes |
| GPS check-ins with dealer visit history, photos and notes | Yes, time-stamped and GPS-verified |
| Dealer-wise order booking | Yes, through review, dispatch and payment |
| Dealer outstanding balances and collections against targets | Yes, monthly and season targets by area, region and province |
| Cash, cheque and bank payment collection | Yes, recorded by the rep, validated by Accounts |
| Offline order taking and offline payment recording, with automatic sync | Yes, queued on the phone and sent without duplicates |
| Management dashboard for sales, collections and rep performance | Yes, every region and rep against target, with slipping-dealer alerts |
| Company car odometer, inspections and expense sheets | Yes |
| No monthly per-user licence, with access to the source code | Yes: one-time licence from $2,900, full source code |
See also: Ownable software, not SaaS · Field sales app cost for 50 reps · SFA pricing comparison
Questions
How much does a field sales app cost for 50 reps?
At a published US$58 per user per month, 50 reps cost US$34,800 a year and US$104,400 over three years. Beatplan.app costs US$2,900 once plus hosting from about US$25 a month.
How much does a field sales app cost for 100 reps?
At US$58 per user per month, 100 reps cost US$208,800 over three years. A one-time licence like Beatplan.app stays at US$2,900 plus hosting.
Is there field sales software that costs the same at any team size?
Yes. Beatplan.app is a one-time licence with no per-user fees, so 20 reps and 500 reps cost the same licence.
See it for yourself
The live demo is the real product with sample data. No sign-up: open it and tap Admin, Director or Accounts.
Prices of other products are taken from their public pricing pages or listings as of November 2026 and may change; check the vendor for current pricing. Product names belong to their owners. Beatplan is not affiliated with them. Beatplan home · All comparisons and guides · Terms · Privacy